Backed by Y Combinator, General Catalyst, and MetaProp

Trusted across $50B+ of commercial real estate

The AI agents platform for
CRE acquisitions

AI agents purpose-built for the acquisition workflow: reading deal rooms, checking market data, surfacing conflicts, and preparing every deal for review from first look to IC.

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Trusted by leading real estate firms

JRK Property Holdings Capstone Real Estate Investments Reliant Real Estate Management LRE Management Blue Roc Premier Properties Colliers Lee & Associates The Kane Company Volta Global Boardwalk Storage

Customer-reported results

More of the pipeline gets real attention.

3x

More underwriting capacity

Reported by Boardwalk Storage

10 min

Per deal, down from 1.5 hours

Reported by LRE Management

50%

Reduction in time to underwrite

Reported by GoldRock Asset Management

Product

The acquisition workflow, powered by AI agents.

Primer assembles the context your team needs before populating the model.

Primer agents ingest broker materials, public web sources, external data, and county records before the work reaches the model.

Primer run 8 sources checked

Your model

Your model. Populated in one click.

Primer maps each run into the workbook your team already trusts, with custom tabs, feeder sheets, macros, chart of accounts, and field logic intact.

Model_A_Underwriting.xlsx
Mapped
Deal: Meridian Gardens — 128 Units
Category TTM UW
Gross Potential Rent$4,250,000$4,377,500
Vacancy Loss($212,500)($218,875)
Effective Gross Income$4,037,500$4,158,625
Payroll$185,000$190,550
Utilities Rolled-up$142,000$146,260
Repairs & Maintenance$95,000$97,850
Admin/Comms Incl. Telecom$38,500$39,655
Operating Statement
Comps
Unit Mix

Firm memory

A clean record of every deal run.

Primer catalogs property details, source documents, comps, model values, and deal criteria so prior work is easy to filter and revisit.

Primer
Table Filter Sort Export

Deal database

Property Market Units Score
Oak Ridge Austin 312 82
Lakeview Houston 420 88
Northgate Dallas 286 76
Riverwalk Fort Worth 356 84
Parkline Phoenix 244 73
Eastbank Charlotte 268 86
Doug Steverson
Doug Steverson

Results

"We put an LOI on a deal we would have triaged out. That closed."

Doug Steverson

COO, Boardwalk Storage

Top 50 self-storage operator · 10,000+ units

Read the full Boardwalk story

Stephen Vassor
"Primer has reduced our time to underwrite by 50%. It seamlessly populates our proformas with deal information."

Stephen Vassor

Founder & CEO

GoldRock Asset Management

Tom de Jong
"Primer automated the 2-4 hour data entry step, so we ship more BOVs and win more listings."

Tom de Jong

Executive Vice President

Colliers

Due diligence

What teams ask before getting started.

Primer combines AI extraction with deterministic validation rules. Outputs include confidence indicators, and low-confidence fields are flagged for analyst review before reaching your model.

Most teams are processing live deals within the first week. We map your existing Excel model during onboarding and handle the initial template configuration.

Primer runs on enterprise cloud infrastructure with tenant isolation. We never train models on your data, and security materials are available during diligence.

General AI tools can extract text. Primer keeps your templates, source review, pipeline records, comp history, and team workflow together, so every run fits the way your acquisition team already works.

Primer works inside the process you already trust. Same model, same judgment calls, same review standard. Your team stops typing numbers from scattered PDFs and starts with a structured deal run.

Customers have reported tripled underwriting capacity, per-deal review time falling from 1.5 hours to 10 minutes, and meaningful reductions in time to underwrite. The value compounds as your comp database grows and your template mappings cover more deal types.

Next step

See Primer on your next deal.

See the full workflow on a live deal.

Book a Demo

JRK Property Holdings, Capstone Real Estate Investments, Reliant Real Estate Management, Colliers, and 40+ other teams already use Primer.

Enterprise cloud infrastructure
No model training on your data
Isolated tenant environments
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